Privacy policy

Effective Date: May 1, 2026

MyLiquor ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our website.

1. Information We Collect

Personal Information

When you visit or make a purchase, we may collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely via third-party providers)

Automatically Collected Information

We may collect:

  • IP address
  • Device and browser information
  • Pages viewed and time spent on site
  • Referral URLs

This helps us improve our website and marketing.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Communicate with you (order updates, support)
  • Send marketing emails and SMS (if you opt in)
  • Improve our website and customer experience
  • Detect and prevent fraud

3. SMS & Email Marketing

By providing your phone number or email, you agree to receive:

  • Promotions and special offers
  • Order updates and notifications

You can opt out at any time:

  • SMS: Reply STOP
  • Email: Click unsubscribe

Standard messaging rates may apply.

4. Sharing Your Information

We may share your information with:

  • Payment processors (e.g., Shopify Payments, Stripe)
  • Shipping carriers (UPS, FedEx, etc.)
  • Marketing and analytics platforms (email/SMS providers, ad platforms)

We do not sell your personal information for monetary value. However, certain data sharing for advertising purposes may be considered a "sale" or "sharing" under California law (see Section 12 below).

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Improve website performance
  • Analyze user behavior
  • Deliver targeted advertisements

This may include:

  • Google Analytics
  • Meta (Facebook & Instagram) Pixel
  • Google Ads tracking

We may share limited data with advertising partners to improve targeting and measurement. You can disable cookies through your browser settings.

6. Advertising & Retargeting

We may use your information to deliver targeted advertisements through third-party platforms, including:

  • Meta (Facebook & Instagram)
  • Google Ads
  • Other advertising partners

These platforms may use cookies, pixels, and similar technologies to:

  • Track your activity on our website
  • Measure ad performance
  • Show you relevant ads based on your browsing behavior

As a result, you may see MyLiquor advertisements on other websites or social media platforms after visiting our site.

You can manage or opt out of personalized advertising here:

7. Age Restrictions

Our website is intended only for individuals 21 years or older. We do not knowingly collect personal information from individuals under 21. If we discover such data, it will be deleted immediately.

8. Data Retention

We retain your information for as long as necessary to:

  • Provide services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

9. Security

We take reasonable measures to protect your information, including:

  • Secure servers
  • Encrypted payment processing

However, no method of transmission over the internet is 100% secure.

10. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Opt out of marketing communications

To make a request, contact us at the email below.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know what personal information we collect, use, disclose, and share
  • Right to Delete your personal information
  • Right to Correct inaccurate personal information
  • Right to Opt-Out of the sale or sharing of personal information
  • Right to Limit use of sensitive personal information (if applicable)
  • Right to Non-Discrimination for exercising your rights

To exercise your rights, contact us at:

Email: info@myliquor.com

We may need to verify your identity before processing your request.

12. Do Not Sell or Share My Personal Information

Under California law, certain data sharing for advertising purposes may be considered a "sale" or "sharing" of personal information.

You have the right to opt out.

To opt out of the sale or sharing of your personal information:

  • Email us at: info@myliquor.com
  • Or submit a request through our website (recommended: add a "Do Not Sell or Share My Personal Information" link in your footer)

We will honor your request as required by applicable law.

13. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.

14. Contact Us

For questions about this Privacy Policy, contact:

MyLiquor
Email: info@myliquor.com

By using our website, you agree to this Privacy Policy.